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  • DENIM START CAMPAIGN2019

    Join us on our Denim Marathon!

    The Denim Marathon is an event all about raising your own denim and sharing your aging denim with other Denim Marathon runners.

    This will be our 3rd year in running the Denim Marathon, this year we are hoping to gain more runners to join from abroad. We would like for all UES Fans out there to participate and share your aging denim in our special event!

    The Concept of Denim Marathon

    UES will hold a denim start campaign from August 10th to October 31st.
    Denim Marathon is an event for customers who purchased our 400 series denim pants (also Painter pants) during this period.

    Participation conditions of the denim marathon are the following two.
    ☆ Customers who purchase UES 400 series denim pants during the Denim Start Campaign.
    ☆ Customers who have Branded Date on leather patches inside the campaign period.

    IMPORTANT : When purchasing denim, please let our staff know you would like to participate in the Denim Marathon. Don't forget branding the date (inside the campaign period) on the leather patch.

    DENIM START CAMPAIGN2019

    The denim marathon will be an event using Instagram this will be a necessary application to enter the event.
    If you have not participated in the denim marathon before, you can also enjoy the posting of other denim marathon runners color fades from the hashtag #uesdenimstart2019.

    DENIM START CAMPAIGN2019

    The Main topic is given every 1st of the month in the denim marathon.

    Please follow the topic of the month and post a picture of your ues denim along the subject.
    Topics would be for example #uescoinpocket for this topic we would like for you to post a picture of your coin pocket on your ues denim with the hashtag#uescoinpocket , this is so we can confirm your feed and also to share your denim progression with other Denim Marathon Runners.

    DENIM START CAMPAIGN2019

    If you post more than 10 months along the topic, you will receive a completer-limited novelty T-shirt. (The topic for every month is counted as one topic if you made 10 feeds along the same topic in one month it will still count as one.)

    DENIM START CAMPAIGN2019

    How to begin on Instagram

    First follow the Official Instagram account of Ues.
    Ues Instagram Account ID: uesdenimjapan
    Instagram a necessary application to enter this event, if you do not have an instagram account please use this opportunity to make one.

    * For those who are new to the Instagram application , please feel free to contact, we will support you until you are able to make your posting.
    If you wish, we will also let you know about the content of the event and how to post the instagram for the first time.

    Once you have followed uesdenimjapan , put on the hashtag #uesdenimstart2019 for every post you make for the event and also hashtag# of the topic for the month. Please also make sure account is set public for us to be able to check your feed.

    We are going to decide a subject every month on the 1st, the topic given in that month should be cleared before the end of the month. Ues staff will check and post a comment on your monthly themes post. The comment on your post will indicate that the post has been checked and the months theme is cleared.
    Follow the subject and share the denim you bought during the Denim Start Campaign, show everyone how the denim have changed and share your UES denim to our fans from all over the world!

    The Denim Marathon is going to last for 1 year. You will recieve a special Denim Marathon Finisher T-shirt if you share over 10 times according to the subject every month. Please join us!

    If you have any questions about Denim Marathon please contact: denimmarathon@ues.co.jp